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	<title>Independent Thinking &#187; Baltimore</title>
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	<link>http://www.steigmancommunications.com</link>
	<description>Business. Communications. Social Media. Strategy. &#124; Daria Steigman &#124; Steigman Communications, LLC</description>
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		<title>Are You Investing in Toilet Paper?</title>
		<link>http://www.steigmancommunications.com/2010/10/19/are-you-investing-in-toilet-paper/</link>
		<comments>http://www.steigmancommunications.com/2010/10/19/are-you-investing-in-toilet-paper/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 14:05:35 +0000</pubDate>
		<dc:creator>Daria Steigman</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Baltimore]]></category>
		<category><![CDATA[Baltimore Running Festival]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Hyatt Regency Baltimore]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.steigmancommunications.com/?p=2895</guid>
		<description><![CDATA[TweetThis Saturday marked the 10th anniversary of the Baltimore Running Festival. It&#8217;s a terrific event, and I&#8217;ve run either the half-marathon or the marathon relay in 6 of the last 10 years (and drove up to cheer the runners another year when I was sidelined by injury). It&#8217;s also a money-maker for the city, bringing [...]]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton2895" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fwww.steigmancommunications.com%2F2010%2F10%2F19%2Fare-you-investing-in-toilet-paper%2F&amp;text=Are%20You%20Investing%20in%20Toilet%20Paper%3F&amp;related=&amp;lang=en&amp;count=vertical&amp;counturl=http%3A%2F%2Fwww.steigmancommunications.com%2F2010%2F10%2F19%2Fare-you-investing-in-toilet-paper%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.steigmancommunications.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><img class="aligncenter size-medium wp-image-2898" title="Are You Investing in Toilet Paper?" src="http://www.steigmancommunications.com/wp-content/uploads/2010/10/ToiletPaper_SharonMollerus-300x192.jpg" alt="Customer Service | PR | Independent Thinking | Steigman Communications, llc" width="300" height="192" />This Saturday marked the 10th anniversary of the Baltimore Running Festival. It&#8217;s a terrific event, and I&#8217;ve run either the half-marathon or the marathon relay in 6 of the last 10 years (and drove up to cheer the runners another year when I was sidelined by injury). It&#8217;s also a money-maker for the city, bringing an estimated $25 million in revenues into the city this year alone.</p>
<p>It&#8217;s also all about community (see <a class="vt-p" title="Race Day Community, Baltimore Style" href="http://www.steigmancommunications.com/2009/10/16/community-baltimore-style/">Community, Baltimore style</a>).</p>
<p>Except for the <a class="vt-p" title="Hyatt Regency Baltimore" href="http://www.baltimore.hyatt.com/hyatt/hotels/index.jsp">Hyatt Regency</a>. While the rest of the city was welcoming the running community, the Hyatt was shutting its doors. Or, more specifically, its bathrooms.</p>
<p>The hotel hired security guards to stand at the bathroom doors and turn non-hotel-guests away. I&#8217;m a big Hyatt hotels fan. I&#8217;ve stayed at this one in the past, but I&#8217;m certainly never staying there again.</p>
<p>I understand the challenging logistics of 10,000 half-marathon runners with a start line across the street. It&#8217;s a challenge for all the hotels, restaurants, and other public spaces nearby. But instead of hiring guards, why not beef up your cleaning crews, put your best public-facing foot forward, welcome runners, and invest in toilet paper?</p>
<p><em>Photo by <a class="vt-p" title="photo credit" href="http://www.flickr.com/photos/clairity/1267539354/">Sharon Mollerus</a> (Flickr).</em></p>
<p><i>Have you <a href="https://app.e2ma.net/app/view:Join/signupId:1355320/acctId:1353885">signed up</a> to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. <a href="https://app.e2ma.net/app/view:Join/signupId:1355320/acctId:1353885">Sign up today!</a></i></p><div class="shr-publisher-2895"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:right;height:60px;'><a class='shareaholic-googleplusone' data-shr_size='tall' data-shr_count='true' data-shr_href='http%3A%2F%2Fwww.steigmancommunications.com%2F2010%2F10%2F19%2Fare-you-investing-in-toilet-paper%2F' data-shr_title='Are+You+Investing+in+Toilet+Paper%3F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><p>&copy;2012 <a href="http://www.steigmancommunications.com">Independent Thinking</a>. All Rights Reserved.</p>.]]></content:encoded>
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		<title>Community, Baltimore Style</title>
		<link>http://www.steigmancommunications.com/2009/10/16/community-baltimore-style/</link>
		<comments>http://www.steigmancommunications.com/2009/10/16/community-baltimore-style/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:34:40 +0000</pubDate>
		<dc:creator>Daria Steigman</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Odds & Ends]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Baltimore]]></category>
		<category><![CDATA[Baltimore Running Festival]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Corrigan Sports]]></category>

		<guid isPermaLink="false">http://www.steigmancommunications.com/?p=1106</guid>
		<description><![CDATA[TweetThe Baltimore Running Festival turned 9 this year, and I&#8217;ve run either the half-marathon or the relay five times and signed up and been unable to run a couple more. In other words, I love this race&#8211;and it isn&#8217;t for the unrelenting hills. Here are a few of the highlights: Corrigan Sports, which is a [...]]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton1106" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F10%2F16%2Fcommunity-baltimore-style%2F&amp;text=Community%2C%20Baltimore%20Style&amp;related=&amp;lang=en&amp;count=vertical&amp;counturl=http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F10%2F16%2Fcommunity-baltimore-style%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.steigmancommunications.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><div id="attachment_1108" class="wp-caption aligncenter" style="width: 300px">
	<img class="size-medium wp-image-1108 " title="Baltimore Running Festival 09, after the race" src="http://www.steigmancommunications.com/wp-content/uploads/2009/10/Balt09-relayteam-300x225.jpg" alt="Our relay team, Guinness at the Finish, after the finish." width="300" height="225" />
	<p class="wp-caption-text">Our relay team poses for a quick, post-race picture.</p>
</div>
<p>The Baltimore Running Festival turned 9 this year, and I&#8217;ve run either the half-marathon or the relay five times and signed up and been unable to run a couple more. In other words, I love this race&#8211;and it isn&#8217;t for the unrelenting hills.</p>
<p>Here are a few of the highlights:</p>
<ul>
<li><a title="Corrigan Sports" href="http://www.corrigansports.com/site5.aspx">Corrigan Sports</a>, which is a race organization nonpareil. They do a great job, ask for and incorporate feedback from runners every year, and are quick to apologize when something goes wrong. Plus they send me a &#8220;happy birthday&#8221; email every year; how cool is that?</li>
<li>The Gummy Bear Man, who I know has a real name (but I don&#8217;t remember it). He&#8217;s moved away, but he comes back to Baltimore every race day to hand out hundreds of pounds of gummy bears to thrilled runners around mile 23.</li>
<li>The wacky crowds, who come out in every neighborhood and cheer for the elites and stay until the last, slowest runner has gone by. My fav this year: &#8220;Eye of the Tiger&#8221; man&#8211;tiger suit, standing on the hood of a car pointing at runners as we went by, with the Survivor single playing on an endless loop.</li>
<li>The volunteers, including police, water station attendants, and the guy who handed me that silver crinkle blanket to keep me warm at the finish line.</li>
</ul>
<p>And, of course, the runners &#8212; who somehow in Baltimore get that we&#8217;re all in this together. One year heat and ferocious head winds took their toll: I was hurting, everyone around me was hurting, and just about everyone was walking. A stranger looked at me and said, &#8220;We&#8217;re going to finish this race together.&#8221; And we did.</p>
<p>We spend a lot of time talking about online communities, and how to create and nurture them. I wonder if we sometimes forget the examples offline that are happening all around us. In Baltimore, there&#8217;s a race day community that I&#8217;m proud to be a part of each year.</p>
<p><i>Have you <a href="https://app.e2ma.net/app/view:Join/signupId:1355320/acctId:1353885">signed up</a> to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. <a href="https://app.e2ma.net/app/view:Join/signupId:1355320/acctId:1353885">Sign up today!</a></i></p><div class="shr-publisher-1106"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:right;height:60px;'><a class='shareaholic-googleplusone' data-shr_size='tall' data-shr_count='true' data-shr_href='http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F10%2F16%2Fcommunity-baltimore-style%2F' data-shr_title='Community%2C+Baltimore+Style'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><p>&copy;2012 <a href="http://www.steigmancommunications.com">Independent Thinking</a>. All Rights Reserved.</p>.]]></content:encoded>
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