Why do workshifters “dare to be different”? And what implications might this have for innovation across the business landscape? For today’s food for thought, read my inaugural post for Workshifting.com.

And thanks to Justin Levy for inviting me to become a regulator contributor. I’m excited to be joining A.J. Leon, Melissa Leon, and the rest of the stellar Workshifting crew.

Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!

©2012 Independent Thinking. All Rights Reserved.

My latest IABC Independent Thinking business column is out, and the focus is on how we see ourselves and the shifting terminologies that we use to define ourselves and our businesses and the way we want our clients, customers and prospects to think of us.

There were several takeaways, but the real constant is that how you identify yourself may matter a great deal to someone else. So select your terminology with deliberation, recognize that perceptions differ, and be comfortable with your place in the business continuum.

Some really smart people weighed in on this topic, and it’s well worth the read. So go ahead, read it, and then tell me what term you use and why.

Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!

©2012 Independent Thinking. All Rights Reserved.

Have you ever wondered why a growing number of small businesses are investing time and resources into starting and maintaining a blog?

My latest column for CW Bulletin is out, and the topic is blogging for business value. While there is no magic formula for business success, a well-written, well-focused blog can be an effective way of promoting yourself by adding value for your multiple stakeholders.

The column looks at three key reasons why, if you don’t have one, you might want to consider starting a business blog:

• content
• thought leadership
• street cred

Plus it features insights from Marc Meyer and A.J. Leon, both of whom know a little something about successful business blogging.

Read the column here, then come back and let’s talk about why you are (or aren’t) blogging for your business.

Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!

©2012 Independent Thinking. All Rights Reserved.