Independent Thinking Blog
Independent Thinking Blog
Why Your Business Needs a Content Audit
How long have you had a website? I know, it sounds like a trick question. The first commercial sites started popping up two decades ago -- and chances are your site has existed in some iteration for a while now. Like my own business, you probably started out with a...
Social Media Productivity Hacks 6
I’m using the phrase “productivity hacks” because it sounds a lot sexier than saying “tools I found online to help me do my job a little better or a little easier.” And, yes, my best hacking days (such that they exist) are ahead of me. This edition is a little bit of...
The Future of Design is Immaterial
The first time I watched CSI: Miami I was hooked. No, not on the show -- on the uber-cool screen in the lab the characters were manipulating with their hands to pull up information. I wanted one. If that was the future of design, it was pretty awesome. Today, of...
Does Your Website Navigation Work for Your Customers?
Your website shouldn't be a maze. The last thing you want to do is make your visitors work. Prospects shouldn't get buried 3 clicks in. Nor should they have to rely on a site search bar to find the information they want. Or have to call you because basic information...
Social Media Case Study: #NatsRide
I sold my tickets to a must-win baseball playoff game because the regional transit authority in the capital city of the United States refused to keep the trains running to get fans home. The options, including leaving the game early or being stranded on the opposite...