Independent Thinking Blog
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.
There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.
The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.
There are 3 key strategies you can deploy to become intentional about your LinkedIn content marketing and drive prospects to your door.
You need fresh voices and new perspectives to go from doing the work to figuring out how to position your business to thrive over time.
Workplace diversity can’t just be a box to check off on your corporate scorecard. And it’s not enough to “look like” America either.
Influencer marketing often gets it wrong by focusing on the wrong metrics. What matters is not how many friends you have, or how many people you follow. It’s who they are.
Don’t panic. Facebook’s latest algorithm changes are a needed course correction, and they don’t have to sink your brand strategy.
Want to keep your customers? Stop focusing on your competition and understand instead why people do business with you.
These four 2018 mega-trends will impact every business. The question: are you prepared for the uncertainty?