Independent Thinking Blog

The Case for Digital Reciprocity

There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.

Finding Fresh Voices 3

You need fresh voices and new perspectives to go from doing the work to figuring out how to position your business to thrive over time.

Influencer Marketing Isn’t About Numbers

Influencer marketing often gets it wrong by focusing on the wrong metrics. What matters is not how many friends you have, or how many people you follow. It’s who they are.

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