Independent Thinking Blog

The Problem With Staying on Message

The problem with messaging is that too many businesses stay on message by talking in talking points rather than engaging in conversation.

Every Business Has a Paywall

Paywalls aren’t just for consumer products and media companies. Every business has one, and it’s important to understand how yours works.

Sustainability and Your Business

A new report that looks at nine pillars of authenticity never quite connects the dots to sustainability. Here’s what it missed and what you need to know.

4 Ways to Identify & Attract Potential Customers

A new subscriber emailed to tell me his biggest challenge is identifying and attracting potential customers. Here are four strategies that work.

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