Business. Communications. Social Media. Strategy. | Daria Steigman | Steigman Communications, LLC
From the category archives:
It’s Opening Day!
Pardon the interruption as I take a much-needed day off to bow at the altar of the baseball gods.
Photo by Lauren Nelson (Flickr).
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Wishing everyone (who has the day off) a great holiday. And everyone who’s working a productive Monday. You’ll be a day ahead of me this week.
Photo by Marc Gallant (Flickr).
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I received a random phone call from a recent college graduate the other day inquiring whether my company was hiring.
Although I don’t have any job openings, I tried to be helpful:
I even gave her my e-mail address (no, she didn’t have it–which suggested she hadn’t looked at my Web site before calling), and told her I’d be happy to look at her resume.
She sent her resume a little while later–but my address wasn’t on it (assume it was blind copied), the note was addressed to someone else, and it was a generic letter. No mention that she’d talked to me. And, of course, no thank you.
You can guess what happened next.
Make sure you’re making the most of your opportunities. Don’t be random.
Photo by Nicolas Nova (Flickr).
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Over at the BrandBuilder blog, Olivier Blanchard issued a “getting to know you better” call to action premised on the 10 questions asked of interviewees on Inside the Actor’s Studio. It’s a fun way to get to people’s personalities (be sure to check out the comments section of Blanchard’s blog for more answers), so I thought I’d give it a go.
1. What is your favorite marketing/business word?
Innovation.
2. What is your least favorite marketing/business word?
Silo.
3. What turns you on creatively, spiritually or emotionally about marketing/business?
Continual learning. Creativity. The opportunity to work with smart people.
4. What turns you off about marketing/business?
People who are only interested in people they think are useful to them.
5. What’s your favorite curse word when you see really bad marketing?
Crap.
6. What sound or noise do marketers/business people make that you love?
There is one?
7. What sound or noise do marketers/business people make that you hate?
Speaking in acronyms.
8. What profession other than marketing should marketers attempt to become better at marketing?
Operations. Customer service. And architecture.
9. What profession should marketers never try?
Good question. Dentistry?
10. If marketing heaven exists, what would God say when you arrive at the Pearly Gates?
What have you done for me lately?
Now, what say you?
Photo by Owen Geronimo (Flickr).
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And a new year begins… Is your business ready?
Photo MM by dickuhne (Flickr).
Photo XI by Justin Henry (Flickr).
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