The Problem With Staying on Message

The Problem With Staying on Message

In media training 101, you’re taught to stay on message. The idea is, no matter the question, you give the answer you want your audience to hear. I had my only media training when I worked for a labor union, so the questions we played with all involved a looming...
The Business Imperative for Web Design

The Business Imperative for Web Design

You might have noticed that I launched a revamped website. Call it web design Version 4.0. Version 1.0 was a corporate brochure. Awkward template and basic information. The blog section, which I added in once blogging software became easier to use, looked tagged on....
Every Business Has a Paywall

Every Business Has a Paywall

The problem with free is that people don’t value it. They might use your product, pick your brain, or sing your (free) praises, but flip on the paywall and the narrative shifts. Take PicMonkey, for example. It’s my go-to photo editor for blog pictures....
Sustainability and Your Business

Sustainability and Your Business

There’s a new report on authenticity that caught my attention as much for what it does talk about as what’s missing. What it does well is talk about how organizations should tell their stories. What it fails to do, however, is make the connection to...