Comments on: Why Marketers Are Getting the Axe http://www.steigmancommunications.com/2010/07/22/why-marketers-are-getting-the-axe/ Business. Communications. Social Media. Strategy. | Daria Steigman | Steigman Communications, LLC Wed, 08 Feb 2012 18:29:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Daria Steigman http://www.steigmancommunications.com/2010/07/22/why-marketers-are-getting-the-axe/comment-page-1/#comment-1189 Daria Steigman Sat, 24 Jul 2010 12:40:54 +0000 http://www.steigmancommunications.com/?p=2365#comment-1189 John--I totally agree; it's about recognizing that we are business people. After all, we're working in businesses (whether for profit or nonprofit). It's time for more communicators to stop thinking of themselves and their departments as "support" for their organizations' business functions. Then maybe we'll start to make more progress on this issue. John–I totally agree; it’s about recognizing that we are business people. After all, we’re working in businesses (whether for profit or nonprofit).

It’s time for more communicators to stop thinking of themselves and their departments as “support” for their organizations’ business functions. Then maybe we’ll start to make more progress on this issue.

]]> By: John Taylor http://www.steigmancommunications.com/2010/07/22/why-marketers-are-getting-the-axe/comment-page-1/#comment-1188 John Taylor Fri, 23 Jul 2010 01:52:59 +0000 http://www.steigmancommunications.com/?p=2365#comment-1188 Daria -- You raise so many good points. I think the most important thing is how you see yourself and how your present yourself to colleagues in your business who don't work in the communications function. My goal is to be the businessman first and the communications advisor second. That means I think about sales, our balance sheet, customer service... a whole long list of things... before I put on my communications hat. What I've found is that when you demonstrate to peers outside of the Corporate Communications Department that you understand the fundamentals of the business as well as they do, then they will defer to your communications recommendations and respect the work you do as core to the success of the business. John Daria — You raise so many good points.

I think the most important thing is how you see yourself and how your present yourself to colleagues in your business who don’t work in the communications function.

My goal is to be the businessman first and the communications advisor second. That means I think about sales, our balance sheet, customer service… a whole long list of things… before I put on my communications hat. What I’ve found is that when you demonstrate to peers outside of the Corporate Communications Department that you understand the fundamentals of the business as well as they do, then they will defer to your communications recommendations and respect the work you do as core to the success of the business.

John

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