Toyota’s Tone-Deaf Print Ad

by Daria Steigman on February 22, 2010

Oh really? Glad to know I want brake problems.

This turned up in my mail on Saturday. Inside was a shiny brochure about their hybrid vehicles. Don’t you think Toyota should have put off this print campaign until after they fixed their cars?

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{ 2 comments… read them below or add one }

1 Daria's mom February 25, 2010 at 1:32 pm

Toyota has responded to their mechanical and technical problems in a most amateurish fashion. First blame the carpet…

A corporation can either stand by its product, admit fault and proceed to fix problems, or it can insulate the high officials of the corporation. In the old days, Japanese CEOs resigned with apologies, and tried to fix the problems. That is the only proper response.

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2 Daria Steigman February 26, 2010 at 9:42 am

Thanks, Mom. I couldn’t have said it better myself.

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