How has the communications landscape changed? And what do these shifts mean for businesses and the people charged with marketing, communications, and so forth? In advance of next Thursday’s IABC/Washington panel on 2010 trends in communications, I talked to Shonali Burke about data, mobile, real-time, and other emerging trends.
A couple teaser quotes:
“Our communities may no longer be bounded by geography, but they’re just as strong.”
“It’s not like blog posts and videos are replacing old-school marketing, because not everyone’s using social tools or using them the same way. So our jobs are just getting bigger.”
Read the complete interview here.
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