Eleven months. Eleven months, which equals a cautionary tale about good intentions. As in mine, and my time and ability to brand a Web site.
When I migrated SteigmanCommunications.com onto a self-hosted WordPress platform in January (or, more accurately, when my friend and uber-trainer Lee Watts did this for me), I had every intention of adding design elements quickly. The problem: I thought I could do it myself. And that, at the time, meant learning hooks and understanding CSS style sheets–not my forte.
Not my forte, as in: smart business owner, take your own advice and farm out the tasks that aren’t your specialty (like accounting and Web design). So eventually I figured out that I wasn’t going to do it (and certainly wasn’t going to do it well), and hired someone who actually gets this design stuff.
If you’re reading this post via feed reader or e-mail, pop over to the site and check out the new design. It was 11 months in the making.
{ 3 comments… read them below or add one }
The new site looks great. Good color – liked the links in green – and the whole site is compact and useful.
Of course, I’m partial to the writer-editor…
Smart approach and design. Never thought I’d describe a web site as “Easy on the eyes.” I need take your advice too and inventory my projects for tasks to outsource.
@Lee–Glad you like the new look. And, yes, it’s always a smart business move to delegate work. Leaves more time for you to focus on what you do best (or, in my case, not to ignore what I don’t do).
@mom–Thanks! Your design eye definitely helped.