Eleven months. Eleven months, which equals a cautionary tale about good intentions. As in mine, and my time and ability to brand a Web site.
When I migrated SteigmanCommunications.com onto a self-hosted WordPress platform in January (or, more accurately, when my friend and uber-trainer Lee Watts did this for me), I had every intention of adding design elements quickly. The problem: I thought I could do it myself. And that, at the time, meant learning hooks and understanding CSS style sheets–not my forte.
Not my forte, as in: smart business owner, take your own advice and farm out the tasks that aren’t your specialty (like accounting and Web design). So eventually I figured out that I wasn’t going to do it (and certainly wasn’t going to do it well), and hired someone who actually gets this design stuff.
If you’re reading this post via feed reader or e-mail, pop over to the site and check out the new design. It was 11 months in the making.
Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!
{ 3 comments… read them below or add one }
The new site looks great. Good color – liked the links in green – and the whole site is compact and useful.
Of course, I’m partial to the writer-editor…
Smart approach and design. Never thought I’d describe a web site as “Easy on the eyes.” I need take your advice too and inventory my projects for tasks to outsource.
@Lee–Glad you like the new look. And, yes, it’s always a smart business move to delegate work. Leaves more time for you to focus on what you do best (or, in my case, not to ignore what I don’t do).
@mom–Thanks! Your design eye definitely helped.