3 Tips to Turn Prospects into Customers (or Clients)

by Daria Steigman on September 30, 2009

It’s not often that I spend a full day listening to other people talk–and sit through it all (or at least most of it). But the GrowSmartBiz conference yesterday held my attention.

There was a lot of terrific content, and I’ll post more fully over time. But I thought I’d pass along 3 tips from SmallBizTechnology‘s Ramon Ray on how to turn prospects into customers | clients:

  1. Be flexible about what you are offering (and don’t nickel & dime people).
  2. Follow up. You should “date your leads and marry your customers,” said Ray.
  3. Be a true resource (including educating customers & providing value).

What would you add?

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