Comments on: How Ford is Separating Itself from the Pack http://www.steigmancommunications.com/2008/12/03/how-fords-separating-itself-from-the-pack/ Business. Communications. Social Media. Strategy. | Daria Steigman | Steigman Communications, LLC Wed, 08 Feb 2012 18:29:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael E. Rubin, Blog Council http://www.steigmancommunications.com/2008/12/03/how-fords-separating-itself-from-the-pack/comment-page-1/#comment-29 Michael E. Rubin, Blog Council Thu, 04 Dec 2008 18:45:32 +0000 http://steigmancommunications.com/wordpress/2008/12/03/how-fords-separating-itself-from-the-pack/#comment-29 Hi Daria, Your post is thought-provoking, and I find myself a bit inspired by what you've written. Ford has indeed been trying to separate themselves from the pack, and I admire what they're doing to try and save the company. Cheers, Michael ---- 312-932-9000 / michael@blogcouncil.org / twitter: merubin I am a Blog Council employee and this is my personal opinion. Hi Daria,

Your post is thought-provoking, and I find myself a bit inspired by what you’ve written. Ford has indeed been trying to separate themselves from the pack, and I admire what they’re doing to try and save the company.

Cheers,
Michael

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312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.

]]> By: Daria Steigman http://www.steigmancommunications.com/2008/12/03/how-fords-separating-itself-from-the-pack/comment-page-1/#comment-28 Daria Steigman Thu, 04 Dec 2008 17:12:32 +0000 http://steigmancommunications.com/wordpress/2008/12/03/how-fords-separating-itself-from-the-pack/#comment-28 Hi Scott, Thanks for the added background, and kudos on all the work that you and your Ford colleagues are doing via both traditional channels and social media to get out the story of your company and its employees. For me, the power of The Ford Story lies in its simplicity: simple language, matter of fact tone, clear messaging. Best, Daria Hi Scott,

Thanks for the added background, and kudos on all the work that you and your Ford colleagues are doing via both traditional channels and social media to get out the story of your company and its employees. For me, the power of The Ford Story lies in its simplicity: simple language, matter of fact tone, clear messaging.

Best,
Daria

]]> By: Scott Monty http://www.steigmancommunications.com/2008/12/03/how-fords-separating-itself-from-the-pack/comment-page-1/#comment-27 Scott Monty Thu, 04 Dec 2008 16:44:43 +0000 http://steigmancommunications.com/wordpress/2008/12/03/how-fords-separating-itself-from-the-pack/#comment-27 Since my post caught the attention of Ford's Chief Marketing Officer, we've been a little more focused on getting the word out officially rather than just on my personal blog (to be clear, there were other driving factors involved; I don't mean to imply that my post prompted us). What we did do was develop a simple site with a straightforward message, sharing functionality, and a couple of key videos to help tell our story. The Ford Story can be found at http://www.thefordstory.com. This is just a first attempt - the team worked diligently over Thanksgiving weekend to prepare this in advance of our Tuesday morning announcement - and we will be improving it along the way. Scott Monty Global Digital Communications Ford Motor Company Since my post caught the attention of Ford’s Chief Marketing Officer, we’ve been a little more focused on getting the word out officially rather than just on my personal blog (to be clear, there were other driving factors involved; I don’t mean to imply that my post prompted us).

What we did do was develop a simple site with a straightforward message, sharing functionality, and a couple of key videos to help tell our story. The Ford Story can be found at http://www.thefordstory.com.

This is just a first attempt – the team worked diligently over Thanksgiving weekend to prepare this in advance of our Tuesday morning announcement – and we will be improving it along the way.

Scott Monty
Global Digital Communications
Ford Motor Company

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