Making tough business decisions is … tough. But you can protect your brand and mitigate the impact of your decisions if you can define your reasons and present a cogent argument.
Colin Powell did this in making the case for his endorsement of Barack Obama, says leadership consultant John Baldoni in a recent blog post. Baldoni argues that Powell’s approach offers a guideline for business leaders:
- describe the big picture
- make the case
- declare the moral imperative
- look to the future
- play nice to the other side
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