by Daria Steigman on September 8, 2008
IABC/Washington is holding a terrific event this Thursday, Sept. 11, for those looking for jobs in the communications field or seeking to make a career change. Includes resume reviews (by appointment at time of registration) and roundtable discussions on topics from networking to starting a business. Learn more and sign-up here.
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Tagged as:
Communications,
IABC,
Jobs
by Daria Steigman on September 6, 2008
Google’s new browser proves the power of the brand: it has received instant attention and was in short-order downloaded over one million times. Plus the blogosphere’s been buzzing with a mix of browser reviews and discussions about Google’s business strategy.
But is Chrome a good browser? It installs and loads quickly, but there’s nothing there to give me that WOW factor. But maybe that doesn’t matter–at least for now. Google’s accomplished key business goals already with Chrome: 1) media attention; 2) user interest; 3) a new platform for innovation for both Google products and other applications. That seems like a pretty good week to me.
Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!
Tagged as:
Business,
Chrome,
Communications Strategy,
Google,
Web Browser
by Daria Steigman on September 3, 2008
The Washington Post published a very interesting pair of word clouds recently of the McCain and Obama campaign blogs. The visualizations are stark — both campaigns talk about Obama a lot, McCain little (his blog) or not at all (Obama’s blog).
Visualizations can be a powerful tool for getting your message out and making sure you’re getting the right message out. And word clouds are just the start. Check out these 10 great data visualization tools.
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Tagged as:
Communications Strategy,
McCain,
Obama,
Social Media,
Word Clouds
by Daria Steigman on September 2, 2008
The U.S. Postal Service isn’t exactly known for sexy advertising, and its current ad campaign won’t raise any eyebrows. But it does cut through the clutter and it has caught my attention. Similar to Southwest’s “fees don’t fly with us” messaging, the USPS has a “no hidden shipping charges, no surprises ” campaign that contrasts its rates to those of its competitors. It’s marketing that works because the message is simple–and very clear.
I couldn’t find a video feed of the ad, but please email me at daria@steigmancommunications.com if you find one.
Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!
Tagged as:
marketing,
PR,
Southwest,
U.S. Postal Service
