Southwest’s Winning Strategy

by Daria Steigman on August 15, 2008

Southwest, the company which advertises that “fees don’t fly with us” and “bags fly free,” flew more people around the United States than any other airline, according to Department of Transportation statistics released yesterday.

While American Airlines was levying high fees on soldiers heading into war zones (a practice they finally announced earlier this week that they were ending–after being excoriated by just about everyone), Southwest was winning passengers with a winning strategy. Air travel isn’t going to be fun or relaxing these days, but at least one company is trying to bring a smile to passengers’ faces. And letting us keep some cash in our wallets.

Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!

Related Posts Plugin for WordPress, Blogger...

Leave a Comment

CommentLuv badge